BENCHMARKING AS A TOOL FOR ORGANIZATIONAL IMPROVEMENT: DEMAND IN BUSINESS AND LEARNING THE BEST EXPERIENCE

Abstract

The current state of the economy is characterized by constant dynamic transformations. Every day something new appears: those things that yesterday seemed unattainable are already the norm today, and become obsolete tomorrow. In such conditions, for the survival of companies, it is not enough to maintain the current level, it is necessary to constantly evolve. To do this, it is important to use the most relevant experience of other companies. Choosing the best solutions on the market and implementing them in your own organization, you can multiply its effectiveness. The most effective technology in this case is benchmarking. Modern business realities are as follows: a successful company must constantly be in a state of change in order to respond to the "challenges" of the internal and external environment. Due to the widespread increase in competition, benchmarking has become one of the most popular tools in business management. This article is devoted to one of the most demanded organizational improvement tools in business - benchmarking. The analytical base of the work is the data of consulting companies, materials from Internet sources, the results of scientific research on the stated issues. According to researchers, benchmarking is an effective business management tool. This article analyzes in detail benchmarking models and algorithm of best practices.