KS.ERP. RETAIL NETWORK MANAGEMENT - A TOOL FOR MANAGING THE OPERATIONAL EFFICIENCY OF AN ORGANIZATION

Abstract

Currently, the main priority for most organizations has become the increase in operational efficiency, one of the tools of which is the development and implementation of information technology. The article reveals the essence of the software product «KS.ERP. Retail Network Management», a modern tool for improving the efficiency of a trade organization's business, which allows the complex automation of retail trade management processes, thereby ensuring the effective management of a modern trade organization. The paper uses theoretical and empirical research methods. Based on the analysis of the main processes occurring in the organization, a model of a software product was built, which includes all the key components of trading activity. In addition, a description of the main sales management capabilities of a trade organization, implemented in the software product under consideration, is given, and the main indicators of operational efficiency, used to analyze the effectiveness of the main business process of a trade organization, are presented. These are such indicators as profit, product profitability, taking into account promo and retro bonuses, return on investment. At the same time, a key aspect of the management of a trade organization is the product range management, which consists in determining the position of the product in the assortment matrix. Automating the management of the trade assortment allows you to reduce the time and resources for adjusting the assortment matrix, which is an important component for a modern trade organization.