HISTORY OF THE PRINT MEDIA OF UDMURTIA IN THE CONTEXT OF POST-PERESTROIKA TRANSFORMATION

Abstract

The article deals with the problems of development of the printed media in Udmurtia in the 1990s. New approaches are described in the activities of the media, reflecting changes in the socio-economic and political space. New time, on the one hand, opened up prospects in the work of editorial offices, associated with freedom of creativity and speech. At the same time, the changes that have taken place have become a serious test that has put many publications on the brink of survival. The article highlights ways of adapting editorial offices to the consequences of the economic crisis, which was expressed in rising prices for paper, printing, distribution services and, in general, a decrease in the purchasing power of the population. The increased financial dependence of a part of the media on sponsors and founders leads to a restriction of freedom in editorial policy. Involving the memories of contemporaries of the era from among the editors and journalists of Udmurtia allows us to emphasize the importance of the personal factor, which turns out to be decisive in overcoming qualitatively new challenges.