FUNCTIONING OF NEOLOGISMS-ANGLICISMS IN MODERN RUSSIAN MEDIA DISCOURSE: A PROBLEM OF INTERPRETATION

Abstract

The article is dedicated to the neologisms-anglicisms interpretation problem in modern Russian media discourse. The aim is to analyze the functioning of the units "networking" and "co-working" using component, semantic, contextual methods and the method of psycholinguistic experiment. The criteria of defining a neologism are highlighted. The interpretation of lexemes "networking" and "co-working" are given. The English word "networking" functions in media-texts as an unstable meaning lexeme, serving as original Russian words "communication", "protection" and "acquaintance" synonym. Psycholinguistic experiment showed that the unit "networking" is perceived by native speakers of Russian language consciousness either as a foreign linguistic element, or as a neologism/fashionable new formation with an unclear meaning. Contextual analysis of the neologism "co-working" revealed its new meanings - "investing in the development of individual entrepreneurship", "supporting youth initiatives and creative start-ups", besides the original meaning: "renting premises". The neologism expands its original meaning and represents in the Russian language a new reality associated with the project activities of unprotected social strata: students, young businessmen, representatives of small business, rural business, women. New components appear in Russian linguoculture: "resource", "support", "help", "development", and "creativity". Semantic field construction confirms this idea. This study showed that some neologisms start changing and expanding their meanings structure, while others remain a linguistic element not mastered by the Russian language.