SPECIFIC FEATURES OF QUALITY PRESS AND YELLOW PRESS IN THE ERA OF MEDIA BLURRING

Abstract

The author of the article puts a premium on the concepts and characteristics of the quality (broadsheet) press and yellow (tabloid) press from a linguistic standpoint. The research depicts that linguistic aspect can be a differentiating feature in identifying specifics of the press. The material is analyzed on the example of lifestyle discourse, which has become popular in the twenty-first century due to the Internet media development and renewed interest in a healthy lifestyle. The study reveals that the quality press is characterized by a more academic style from a lexical perspective, in contrast to the yellow press, the ultimate goal of which is to influence emotionally the audience by means of emotive and colloquial language as well as building a dialogue.